Art der Publikation: Beitrag in Sammelwerk

Towards the Development of CRM Capabilities for Leveraging Big Data Assets - - A Conceptual Framework Derived from Literature

Autor(en):

Tiefenbacher, K.; Olbrich, S.

Titel des Sammelbands:

Proceedings of the Twenty-second Americas Conference on Information Sytems

Ort(e):

San Diego

Veröffentlichung:

2016

Link zum Volltext:

https://aisel.aisnet.org/cgi/viewcontent.cgi?referer=https://www.google.com/&httpsredir=1&article=1081&context=amcis2016

Zitation:

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