Type of Publication: Article in Collected Edition

Customer Relationship Management (CRM)

Author(s):
Stock, Steffen
Editor:
Back, Andrea; Becker, Jörg; König, Wolfgang; Krallmann, Hermann; Rieger, Bodo; Scheer, August-Wilhelm; Seibt, Dietrich; Stahlknecht, Peter; Strunz, Horst; Thome, Rainer; Wedekind, Hartmut
Title of Anthology:
Lexikon der Wirtschaftsinformatik
pages:
125-126
Publisher:
Springer
Location(s):
Berlin, Heidelberg
Publication Date:
2001
Citation:
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