Type of Publication: Article in Collected Edition

Towards the Development of CRM Capabilities for Leveraging Big Data Assets - - A Conceptual Framework Derived from Literature

Author(s):

Tiefenbacher, K.; Olbrich, S.

Title of Anthology:

Proceedings of the Twenty-second Americas Conference on Information Sytems

Location(s):

San Diego

Publication Date:

2016

Link to complete version:

https://aisel.aisnet.org/cgi/viewcontent.cgi?referer=https://www.google.com/&httpsredir=1&article=1081&context=amcis2016

Citation:

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